Clickbait Cities explores how contemporary cities are reshaped into consumable images by mass tourism, real estate speculation, and the logic of digital attention. Urban space is no longer designed to be lived in, but to be seen, flattened into recognisable, clickable clichés optimised for visibility and circulation.

Through irony, artificiality, and staged still lifes, the project mirrors the aesthetics of tourist consumption. Seductive yet excessive images expose a city where culture is performed rather than experienced, and where food, tradition, and public space become content.

Extending beyond tourism, the work reflects a broader condition in which visibility equals value and cities, like social media profiles, are optimized for engagement rather than meaning. 

The project resonates with critical perspectives from thinkers such as Theodor W. Adorno and Yves Michaud, who warned of a world saturated with aestheticised surfaces and ready-made experiences. As Vicent Molins argues in Clickbait Cities, the citizen is a user, guided through preformatted paths of consumption, relieved of critical engagement, reduced to data.

By exaggerating the fake, Clickbait Cities uses play as a critical tool to reveal how urban life is stripped of complexity and repackaged as lifestyle imagery.